The basics of Search Engine Optimization- Off Page SEO


This is a continuation of the article “The basics of Search Engine Optimization”. As discussed earlier SEO can be divided into On-Page and Off-Page. In the previous article we have learned about On-page SEO. So let get down to work.


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Off-Page SEO can be defined as the things you do externally to promote your website, externally means off the website. There are various Off-page techniques to increase website rankings in search engines. In this article we will list some of the best and important Off-page techniques.

  1. Search Engine Submission

Submitting website to popular search engines like Google, Yahoo, Bing etc., because you don’t know when your website will be indexed by search engines.

  1. Social Networking Sites

Social Networking sites have become the most powerful areas in online marketing. Create a page in Facebook, Google or a Twitter handle can be a huge opportunity for promoting your website. You can also create communities which are great for online reputation. Social networking is also known as “online reputation management” as you can extend your network with your friends and others, it is a great way of creating authority for your website.

  1. Blogging

With new guidelines from Google, blogging has become one of the major tools for promoting your website. It has become essential for any website to include a blog, as it helps generate unique content for viewers. Try to write new and informative content from your niche. It is a great way of updating your website and more over search engines love new content as they have to crawl and index your website pages. It also helps to rank higher in search engine result pages (SERPs). If you have a problem with writing you can always take the help of content writers or guest bloggers.

  1. Forum Posting

Forums are another way of promoting your website. Try to join related forums from your domain. Create threads, answer questions, and join discussion as it can create authority and reputation for your website as an expert in your niche. Try to join Do-follow forum, where you can put your websites link in the signature or profile.

  1. Blog Comments

Commenting on other blogs related to your niche is a great way of getting links to your website. Most blogs ask for website including email, name etc. you can add links which can be crawled by search engines. Try to give genuine and informative comments which will help the article. Don’t comment just for link purpose as you may be marked as spam.

  1. Directory Submission

Web directories are one of the older techniques for link building; many people have abused it for that sake only. Some experts believe that it has become absolute, but still it is a great way of building links. It depends on whether we submitting in general directories or categories related to your website. Though it may take time but the results are great if you can submit your website in directories like DMOZ.

  1. Social Bookmarking

Social Bookmarking are another major techniques for promoting and building links for your website, but lately people are using this sites for spamming. Social Bookmarking are great for sharing your websites content, be it articles or tutorials. This websites update their content frequently, so search engines prefer them. You should be careful before using tags and publishing your post and pages. Bookmaking depends on how frequently you have published or participated. The most popular Social bookmarking sites are StumbleUpon, Digg, Delicious, Reddit, etc.

  1. Link Baiting

Link Baiting is another way of getting links to your website. Suppose, if your website has great content and another blogs want to share the content or reference it, let them do it. It is a great way of promoting a website and building authority. In the same way you can reference other websites and sources in your website by giving link to the reference. It is a great way for building networks.

  1. Photo Sharing

If your using original own photos in your websites, then you can share them in photo sharing websites like flickr, Picasa, Photo Bucket, etc. people might find your photos interesting and share in there social profiles or website giving a back link.

  1. Video Promotions

Creating and sharing videos in major video sharing sites like YouTube, DailyMotion, Metacafe, Vimeo etc will create authority for your site. Create product reviews, tutorial which are informative; people will share them.

  1. Business Reviews

Writing reviews for products and other businesses or requesting your friends or clients for reviews of your product or business is a great way for promoting your website. You can check out major review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

  1. Local Listings & Yellow Pages

If you are doing local business or you have a niche website, it is better to list your website in local directories. Instead of going global and facing competitions from bigger organizations, it is better to list your business locally. It also helps to reach target audience without much spending. List your website in Google Local, Maps, Yahoo Local, Yellow Pages, etc.

  1. Article Submission

If you write original articles and post, then you can submit the in article directories like Ezine, Go Articles, Now Public, etc. This can help you by promoting your website and getting back link to your website.

  1. Social Shopping Network

If you have a e-commerce website, then social shopping networks can be a good idea for advertising and promoting your products. List your products in sites like Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other social shopping network sites like Kaboodle, Style Feeder, etc.

  1. Questions & Answers websites

You can participate and answer questions in sites like Yahoo answers, Quora etc. By asking relevant questions and giving informative answers, you can create a reputation for yourself as an expert in your niche. You can give link in your profile or source section so that people can find your website. But don’t overdo it.

  1. Press Release Submission

If you have a product or if you are a business or service provider, then you can go for Press Release in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc.

  1. Classifieds Submission

You can always do some classified for advertising your products or services. Submit your classifieds in websites like Craigslist and other major classifieds sites like Kugli, iMadespace, Vivastreet, etc.

  1. Document Sharing

Share your documents like information brochures, white papers, tutorials and slides in sources like Google Docs, Slide Share etc. This will create reputation and authority for your website.

These are some of the most common techniques for Off-Page SEO. Other techniques include:

  • CSS, W3C & RSS Directories Submission
  • Widget / Gadget Development
  • Giving freebees or giveaways
  • Scholarships

We hope you liked the articles on On-Page and Off-Page SEO. Please feel free to give your feedback

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